“with wisdom.” The scholars explain that wisdom is to place everything in its proper setting.
Second comes “beautiful preaching” (al-mawʿiẓah al-ḥasanah): make your invitation accompanied by a gracious admonition—one that softens the heart, makes it receptive, and directs it toward Allah—on condition that it is genuinely beautiful. If encouragement is the more suitable approach, then encourage; if warning and deterrence are more suitable, then warn and deter. It must also be beautiful in its tone and phrasing, and beautiful in its power of persuasion, so that your admonition is supported by convincing proofs—textual proofs and rational proofs that uphold the textual ones.
Some people are content with textual evidence alone, like the steadfast believers, for Allah says, “It is not for a believing man or a believing woman, when Allah and His Messenger have decided a matter, to have any choice in their affair” (33:36). Others, however, are not satisfied with scriptural proofs by themselves; they need those proofs to be reinforced with rational arguments. For this reason Allah, exalted is He, in many verses cites rational evidence in support of what He revealed to His Prophet of textual proofs.
Take, for example, resurrection after death. The disbelievers denied it, saying, “Who will revive the bones when they are dust?” How can a person die, the earth consume his bones, flesh, and skin, and then he be brought back to life? Allah replied: