(16) “Those are the ones who purchased misguidance in exchange for guidance. Their trade brought no profit, nor were they guided.”
“Those” means the hypocrites described by those traits, “who purchased misguidance in exchange for guidance.” That is, they desired misguidance as a buyer desires a commodity—so much so that he spends precious wealth (1) to obtain it. This is one of the finest analogies: He likened misguidance, which is the utmost evil, to merchandise, and made guidance, which is the utmost good, the price paid for it. They thus surrendered guidance, turning away from it, in exchange for misguidance, which they desired. Such was their trade—what a wretched trade and what a wretched bargain they made! (2)
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If someone who gives (3) a dinar in exchange for a dirham is a loser, then what of someone who gives away a jewel and receives a dirham for it? “Then what of one who gives up guidance in exchange for misguidance, chooses misery over happiness, and turns from lofty matters toward base ones (4)?” His trade brought no profit; rather, he suffered the greatest possible loss therein. “Say: The true losers are those who lose themselves and their families on the Day of Resurrection. Unquestionably, that is the manifest loss.”
His words, “nor were they guided,” confirm their misguidance and that they obtained no share of guidance. Such are their reprehensible traits.
He then gave a parable that exposes those traits with utmost clarity, saying: