– Wisdom is to place the summons where it belongs, treating every person in a way that fits his circumstances, suits him, and is most likely to achieve the desired aim.

– Good exhortation is so excellent in its beauty that it acquires the power to influence hearts and bring about swift compliance in proportion to the situation.
Exhortation, therefore, consists in explaining the rulings while linking them to incentives: pointing out their benefits, advantages, and blessings that motivate obedience, and coupling that with warnings for whoever commits what is forbidden or neglects what is obligatory—punishment, loss, regret, and the deprivation of immediate and eventual good.

– Arguing in the manner that is best means using clear language and decisive proofs that establish the truth and refute falsehood, all with gentleness and softness, free of anger and abuse.

Allah also knows that people fall into three categories, each of which must be addressed by the method that suits it:

– The first category comprises those who are compliant and committed, who yearn for good and fear evil. Because they are already prepared to perform the commands, avoid the prohibitions, and long for sound belief, it is sufficient simply to clarify the religious matters for them—pure instruction.

– The second category consists of those who are heedless and aloof, occupied with pursuits that divert them from the truth. In addition to instruction, these people must be invited through good exhortation—by instilling hope and fear—because souls do not pay attention to their own benefits, nor abandon the desires that distract them from the truth in knowledge and action, unless they are shown what arouses longing and dread: the advantages that follow the truth, the harms that follow falsehood, and a comparison of what is beneficial versus what is harmful.